Consumer Trends

2 articles

A futuristic grocery store aisle showcasing innovative plant-based protein products, with a contrasting visual of lagging sales data in the background.

Plant-Based Market's U.S. Reset: Why Sales Slipped and Where Growth Lies Now

The U.S. plant-based market is undergoing a reset, with sales slipping due to consumer dissatisfaction with taste, price, and messaging. Future growth hinges on products that deliver superior sensory experiences, achieve price parity, and communicate direct personal benefits.

Talia Sharir·June 8, 2026

Diverse individuals of all ages and fitness levels participating in sports and wellness, with an abundance of sports nutrition products symbolizing market growth.

Nutrition Science

North America Sports Nutrition Market to Nearly Quintuple by 2033

The North America sports nutrition market, valued at USD 12.6 billion in 2020, is projected to nearly quintuple to over USD 60.6 billion by 2033, according to Grandviewresearch.

Talia Sharir·May 14, 2026