Nutrition Science
Plant-Based Market's U.S. Reset: Why Sales Slipped and Where Growth Lies Now
The U.S. plant-based market is undergoing a reset, with sales slipping due to consumer dissatisfaction with taste, price, and messaging. Future growth hinges on products that deliver superior sensory experiences, achieve price parity, and communicate direct personal benefits.
Talia Sharir·June 8, 2026
