Market Trends

4 articles

Empty shelves in a sports nutrition store, highlighting the scarcity of whey protein products with a single remaining tub.

The Whey Shortage: How It's Reshaping Sports Nutrition in 2026

The sports nutrition industry's bedrock, whey protein, is rapidly disappearing from global markets, threatening everything from muscle-building shakes to protein bars.

Talia Sharir·July 18, 2026

Young adults in a European health store choosing various powder supplements like greens and collagen, reflecting the growing wellness trend.

Nutrition Science

Europe's Wellness Trend Fuels Powder Supplement Surge

In Germany and the UK, over 40% of Europe's €2.

Talia Sharir·June 24, 2026

A sports nutrition store shelf with limited whey protein availability, illustrating the impact of surging prices on the market.

Nutrition Science

Sports nutrition retailers face surging whey powder prices

A two-pound jug of Optimum Nutrition’s whey protein powder, a staple for many fitness enthusiasts, increased in price from about $40 to $54.

Talia Sharir·June 18, 2026

Diverse group of new and expectant mothers considering a wide array of postnatal vitamin products on market shelves.

Nutrition Science

Postnatal Vitamin Market Soars Amidst Rising Maternal Health Concerns

Last year, sales of postnatal vitamins surged by 18% in the US alone.

Talia Sharir·June 7, 2026