Market Trends

5 articles

Athletes training intensely with futuristic active nutrition supplements, symbolizing market growth and innovation in 2026.

Active nutrition market sees rapid growth and innovation in 2026

Spanish endurance brand Santamadre launched Lactate 60, a gel combining 40g of carbs with 60 millimoles of lactate, as a limited edition in July, according to NutraIngredients .

Talia Sharir·September 7, 2026

Diverse group of active seniors hiking and practicing yoga, embodying vitality and a positive approach to healthy aging.

Nutrition Science

Active Nutrition Leaders Discuss Future of Healthy Aging Market

The global anti-aging market, valued at USD 77.

Talia Sharir·August 24, 2026

A vast warehouse filled with whey protein containers, with dramatic lighting highlighting the scale of production and the surge in demand in North America.

Nutrition Science

North America Leads Whey Protein Surge Amidst Information Gaps

Whey protein concentrate, a staple in sports nutrition products, now costs $32,000 per metric tonne, marking a significant increase from $5,500 per tonne recorded in the same period of 2023, according

Talia Sharir·August 19, 2026

Empty shelves in a sports nutrition store, highlighting the scarcity of whey protein products with a single remaining tub.

Nutrition Science

The Whey Shortage: How It's Reshaping Sports Nutrition in 2026

The sports nutrition industry's bedrock, whey protein, is rapidly disappearing from global markets, threatening everything from muscle-building shakes to protein bars.

Talia Sharir·July 18, 2026

Young adults in a European health store choosing various powder supplements like greens and collagen, reflecting the growing wellness trend.

Nutrition Science

Europe's Wellness Trend Fuels Powder Supplement Surge

In Germany and the UK, over 40% of Europe's €2.

Talia Sharir·June 24, 2026