Market Trends
6 articles
Active nutrition market sees rapid growth and innovation in 2026
Spanish endurance brand Santamadre launched Lactate 60, a gel combining 40g of carbs with 60 millimoles of lactate, as a limited edition in July, according to NutraIngredients .
Active Nutrition Leaders Discuss Future of Healthy Aging Market
The global anti-aging market, valued at USD 77.
North America Leads Whey Protein Surge Amidst Information Gaps
Whey protein concentrate, a staple in sports nutrition products, now costs $32,000 per metric tonne, marking a significant increase from $5,500 per tonne recorded in the same period of 2023, according
The Whey Shortage: How It's Reshaping Sports Nutrition in 2026
The sports nutrition industry's bedrock, whey protein, is rapidly disappearing from global markets, threatening everything from muscle-building shakes to protein bars.
Europe's Wellness Trend Fuels Powder Supplement Surge
In Germany and the UK, over 40% of Europe's €2.
Sports nutrition retailers face surging whey powder prices
A two-pound jug of Optimum Nutrition’s whey protein powder, a staple for many fitness enthusiasts, increased in price from about $40 to $54.