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Sports Nutrition

3 articles

A sports nutrition store shelf with limited whey protein availability, illustrating the impact of surging prices on the market.
Nutrition Science

Sports nutrition retailers face surging whey powder prices

A two-pound jug of Optimum Nutrition’s whey protein powder, a staple for many fitness enthusiasts, increased in price from about $40 to $54.

Talia Sharir·June 18, 2026
A futuristic lab synthesizing glowing protein powder from air, representing the debut of Air Protein in sports nutrition.
Nutrition Science

Air Protein Debuts As Functional Sports Nutrition Demand Surges

The world's first protein powder made from 'air protein' just debuted in the US, offering 20g of protein per serving with no sugar.

Talia Sharir·June 8, 2026
Diverse individuals of all ages and fitness levels participating in sports and wellness, with an abundance of sports nutrition products symbolizing market growth.
Nutrition Science

North America Sports Nutrition Market to Nearly Quintuple by 2033

The North America sports nutrition market, valued at USD 12.6 billion in 2020, is projected to nearly quintuple to over USD 60.6 billion by 2033, according to Grandviewresearch.

Talia Sharir·May 14, 2026