No Bad Reps

Plant Based

2 articles

Diverse individuals shopping for plant-based protein powders and supplements in a bright, modern health food store, highlighting the wellness boom.
Nutrition Science

Sports Nutrition Goes Mainstream: How Wellness Consumers Rewrote a Bodybuilder Category

Sports nutrition has transitioned from a niche bodybuilding category to a mainstream wellness trend, driven by everyday consumers, plant-based formulations, and e-commerce. The future of the field lies in personalization and real-world evidence to support holistic health claims.

Talia Sharir·July 9, 2026
A comparative image showing a lean pork meal and a plant-based meal, highlighting the difference in their potential for muscle protein synthesis.
Hypertrophy Hub

Lean pork outperforms plant-based meals for building muscle

A post-workout meal of 20 grams of lean pork significantly outperformed both a plant-based meal and an amino acid shake in stimulating muscle-protein synthesis, according to new research.

Elena Pappas·June 24, 2026