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Whey Protein

2 articles

Empty shelves in a sports nutrition store, highlighting the scarcity of whey protein products with a single remaining tub.
Nutrition Science

The Whey Shortage: How It's Reshaping Sports Nutrition in 2026

The sports nutrition industry's bedrock, whey protein, is rapidly disappearing from global markets, threatening everything from muscle-building shakes to protein bars.

Talia Sharir·July 18, 2026
A sports nutrition store shelf with limited whey protein availability, illustrating the impact of surging prices on the market.
Nutrition Science

Sports nutrition retailers face surging whey powder prices

A two-pound jug of Optimum Nutrition’s whey protein powder, a staple for many fitness enthusiasts, increased in price from about $40 to $54.

Talia Sharir·June 18, 2026