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A futuristic grocery store aisle showcasing innovative plant-based protein products, with a contrasting visual of lagging sales data in the background.
Nutrition Science

Plant-Based Protein Market Soars, But U.S. Retail Lags Behind Innovations

While the plant-based protein market is projected to reach nearly $35 billion by 2030, unit sales of plant-based foods in the U.

Talia Sharir·June 8, 2026