You're standing on the seventh tee at TPC Harding Park while the morning fog is finally starting to lift.
You pull an iron from the bag and notice yesterday's problem is still sitting there: dried mud packed into the grooves.
So now you're looking for the towel.
It's wet. Or buried underneath a rain jacket. Or dangling from a clip on the other side of the cart.
None of this is catastrophic.
But golf is already difficult enough without your accessories creating extra work.
That's the type of small, repetitive problem Northern California golf brand Aiming Fluid Golf has built much of its product line around.




