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Nutrition Science

Evidence-based guides on sports nutrition, supplementation, and dietary strategies for performance.

Diverse individuals shopping for plant-based protein powders and supplements in a bright, modern health food store, highlighting the wellness boom.

Sports Nutrition Sees Major Growth Amidst Wellness Boom

A major protein powder brand, once synonymous with bodybuilders, now sees its fastest-growing segment in plant-based collagen and vegan protein blends, reflecting a seismic shift in consumer prioritie

Talia Sharir· Jul 9· 3 min
Scientists analyzing DNA and nutrient data in a futuristic lab, with individuals receiving personalized meal plans on holographic screens, representing the booming personalized nutrition market.

Personalized Nutrition Market Booms, Projected to $50 Billion

The number of personalized nutrition companies surged from 12 in 2012 to nearly 400 by 2021, according to personalized nutrition: aligning science, regulation, and marketing .

Talia Sharir· Jul 8· 4 min
Young adults in a European health store choosing various powder supplements like greens and collagen, reflecting the growing wellness trend.

Europe's Wellness Trend Fuels Powder Supplement Surge

In Germany and the UK, over 40% of Europe's €2.

Talia Sharir· Jun 24· 4 min
A sports nutrition store shelf with limited whey protein availability, illustrating the impact of surging prices on the market.

Why Whey Protein Got So Expensive: A Rigid Supply Chain Meeting Record New Demand

Whey protein prices have surged due to a rigid supply chain, limited by cheese production and processing capacity, colliding with record demand from mainstream wellness, GLP-1 users, and export markets. This imbalance has led to halved inventories and over 50% price increases, with prices unlikely to return to historical lows.

Talia Sharir· Jun 18· 4 min
A futuristic lab synthesizing glowing protein powder from air, representing the debut of Air Protein in sports nutrition.

Air Protein's Landless Technology Taps into Sports Nutrition's Sustainability Demand

Air Protein is advancing its novel, landless protein technology, created from elements in the air, toward commercial scale. A strategic agreement with ADM aims to accelerate production and meet the growing demand for sustainable ingredients in the sports nutrition market.

Talia Sharir· Jun 8· 3 min
Diverse individuals of all ages and fitness levels participating in sports and wellness, with an abundance of sports nutrition products symbolizing market growth.

North America Sports Nutrition Market to Nearly Quintuple by 2033

The North America sports nutrition market, valued at USD 12.6 billion in 2020, is projected to nearly quintuple to over USD 60.6 billion by 2033, according to Grandviewresearch.

Talia Sharir· May 14· 4 min
FDA official examining supplement vials in a lab, highlighting concerns over impurities and the need for stricter regulations in the dietary supplement industry.

Dietary Supplement Listing Act Would Create a Public FDA Registry — and a Split Industry

The reintroduced Dietary Supplement Listing Act aims to create a public FDA registry for all dietary supplements, requiring manufacturers to submit label information. The proposal has divided the industry, with proponents citing transparency needs and opponents calling it an unnecessary burden.

Talia Sharir· Jun 17· 4 min